Education
University of Louisville
Masters of Urban Planning,
Community Development
Expected 2026
Received The Department of Urban & Public Affairs Tuition Scholarship
Indiana University, Southeast Campus
Bachelor of Arts - 2022
Minor: Strategic Communication
Minor: Public Relations
Skills
Communications, Community Outreach, Social Media, Digital Storytelling, Copywriting, Fundraising, Press Release Writing, Public Speaking, Staffing, Advancing, Event Planning, Graphic Design, Digital Illustrating, Photography, Policy, Political Organizing, Analytical Reporting, and Native Gardening.
Programs
Microsoft Suite, Adobe Suite, Google Analytics, Later, Buffer, Slack, Anana, Mail Chimp, Shopify, Klayvio, Procreate, GovDelivery, Wix
July 2024 - Present
January 2023 - July 2024
April 2022 - November 2022
April 2022 - September 2022
October 2015 - April 2022
October 2020 - May 2021
August 2015 - February 2016
August 2013 - Ongoing
Louisville Metro Government, Parks and Recreation- Full Time
Urban Agriculture Program Coordinator
- Reports directly to the Executive Director of Louisville Parks and Recreation
- Lead community food production initiatives through collaboration with local partners, supporting the development of urban agriculture and food access programs.
- Oversee partnerships with organizations such as the Soil and Water Conservation District, Cooperative Extension Office, and others, to advance agriculture-related initiatives within Parks and Recreation.
- Actively developing participation guidelines for community gardens within Parks and Recreation spaces, specifically community centers.
- Assess and inventory current urban agriculture assets, identifying active gardens and those with growth potential for future community projects within our Parks system.
- Build relationships with nonprofits and external partners to help deliver educational programming in environmental and food systems education.
- Promote partner programs and resources through communication channels, including social media and community outreach, to raise awareness of food access opportunities.
- Explore opportunities for edible landscapes within Parks and Recreation, identifying spaces for potential orchard planting, pollinator planting, and beekeeping programs. This work includes reviewing policy and ordinance barriers related to ideally smooth future implementation.
- Identify needed materials and program sponsors for urban agriculture initiatives, ensuring proper resources for successful projects.
- Monitor and report on metrics and community feedback to assess program success and areas for growth, ensuring continuous improvement in urban agriculture efforts.
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Louisville Metro Government, Office of the Mayor - Full Time
Communications Strategist
- Managed social media to promote the Mayor and Metro Government's initiatives.
- Developed content for social media platforms, including graphics, videos, and photos.
- Collaborated with other agencies and departments within Louisville Metro Government, especially Economic Development, to ensure the Mayor supported and highlighted their updates and storytelling.
- Staffed the Mayor at events, press conferences, and interviews to capture content.
- Provided monthly reports on social media performance to the Mayor and Communications department.
- Monitored social channels for mentions of the Mayor and responded to concerning messages and comments promptly.
- Ensured the Mayor's social media accounts complied with laws and regulations.
- Worked with the Mayor's senior staff to maintain a consistent messaging strategy across all channels.
- Assisted in social media training and support for departments throughout Louisville Metro Government and other team members.
- Sent out daily news summaries and communication reports, including open records and media requests, to heads of Louisville Metro Government departments, Deputy Mayors, Metro Council, and the Mayor.
- Helped other departments and agencies within Louisville Metro Government organize community events where the Mayor was present.
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Charles Booker For U.S Senate 2022 - Full Time
Deputy Digital Director - April 2022 - November 2022
- Developed and executed a digital marketing strategy that successfully grew the campaign’s Instagram followers by 30,000 through organic and paid content.
- Managed targeted digital campaigns that engaged diverse demographic groups across Kentucky, contributing to heightened campaign visibility and voter interaction.
- Produced compelling digital content that resonated with a wide audience, significantly boosting engagement and supporting the grassroots nature of the campaign.
- Played a key role in messaging and creative direction, tailoring communications to address the unique challenges and issues faced by Kentucky residents.
- Collaborated closely with campaign teams on the ground, enhancing digital strategies with real-time insights from various regions of the state.
- Leveraged data analytics to refine digital outreach, optimizing resource allocation for paid boosts and achieving higher engagement rates.
- Coordinated with social media influencers and local activists to amplify the campaign’s reach and message across multiple platforms.
- Facilitated digital workshops for volunteers, equipping them with tools and knowledge to advocate effectively online and increase digital footprint.
- Managed Instagram, Facebook, Twitter, and TikTok​​
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Louisville Vegan Jerky Company - Part Time, Contractor
Social Media Manager
- Managed social media platforms and calendars
- Maintained brand identity through content and copywriting
- Contributed to email marketing campaigns
- Planned influencer marketing and partnerships
- Managed Instagram, Facebook, and TikTok​
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Louisville Vegan Jerky Company - Part Time, Contractor
Social Media Manager
- Managed social media platforms and calendars
- Maintained brand identity through content and copywriting
- Contributed to email marketing campaigns
- Planned influencer marketing and partnerships
- Managed Instagram, Facebook, and TikTok​
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Mightily, Agency - Part Time
Organic Social Media Manager
- Worked primarily with marketing + creative team to create campaigns and plan content strategy
- Participated in client meetings to gather insights and understand specific marketing needs, ensuring tailored content and strategies that align with client goals.
- Communicated with all parts of the agency to meet client KPI's
- Clients: Zappos, Human Resources Affiliates, PayFwd, and International Coaching Federation​​
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Mightily, Agency - Contractor
Social Media Manager
- Managed organic social for Banyan Chai Tea
- Created the content and wrote the copy for their platforms​​
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Freelance - Social Media Managing, Graphic Design
- Designs digital illustrations for use on social media and in print for local businesses, events, and nonprofits.
- Past clients: LifeBar, Why Louisville, Kentucky Kombucha, PS Brow Studio, Whelpdale Chocolate, Morels Cafe, Sugar High Louisville, and La La Land Recording Studio.
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